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  • ·Perfect Moment Fall 2024 Ad Campaign Skiwear Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a shiny puffer jacket and sunglasses against a snowy mountain and clear blue sky backdrop

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in glossy puffer jacketglossy puffer jacketpuffer jacketmodel wearing ski sunglassesski sunglassessunglasses

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model styled in a glossy metallic puffer jacket and matching trousers, complete with reflective ski sunglasses. The subject stands in a confident pose against a dramatic alpine backdrop of snow-covered mountain slopes and a clear blue sky under bright natural light. The glossy texture of the outerwear contrasts sharply with the rugged, snow-dusted rock formations and distant evergreens in the background. Photographed by Petros with styling by Verity Parker, the image exemplifies high-end winter sportswear design.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (70%)
Silver (metallic) (30%)

Background

Mountain

Context

Advertising Campaign