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  • ·Perfect Moment Fall 2024 Ski Campaign Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing a black and white patterned ski suit and sunglasses holding a matching bag against a snowy mountain backdrop.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in patterned ski suitpatterned ski suitski suitwoman wearing sunglassessunglassesmatching duffel bagduffel bag

Description

A striking ad campaign editorial for Perfect Moment features a model posed atop a snowy mountain ridge under a clear blue sky. The subject wears a high-collared, black-and-white patterned ski jacket, matching trousers, and dark sunglasses, while carrying a large coordinating duffel bag. The wide-angle composition captures expansive alpine peaks covered in snow in the background, creating a high-contrast winter scene with crisp natural lighting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Pure White (50%)
Jet Black (50%)

Background

Mountain

Context

Advertising Campaign