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  • ·Perfect Moment Fall 2024 Ski Campaign Editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Three models wearing winter ski apparel including blue and silver puffer jackets against a snowy mountain backdrop.

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

three models in winter ski apparelwinter ski apparelski apparelmodels in ski apparelmodelsblue ski jacketsilver puffer jacket

Description

This dynamic fashion editorial image for the Perfect Moment Fall 2024 ad campaign captures three models outdoors against a snowy mountain range and clear blue sky. Photographed by Petros with creative direction by Jane Gottschalk and styling by Verity Parker, the models wear coordinated high-performance winter wear featuring striking blue, white, and silver mountain print graphics. The central figure leaps mid-air in a matching jacket and trousers, flanked by models in reflective silver and light blue outerwear. The lighting is crisp and natural, highlighting the technical fabrics and energetic movement of the group.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Royal Blue (50%)
Pure White (30%)
Silver (20%)

Background

Mountain

Context

Advertising Campaign, Lookbook