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Brand
FILA China
ProjectSkyrunner
Model wearing a color-blocked puffer jacket and blue sunglasses outdoors against modern high-rise buildings.

FILA China Skyrunner 2020

Associated creatives

Lucy Jane Brand
Lucy Jane BrandDirector
Dylan McDonough
Dylan McDonoughDirector
Paper Stone Scissors
Paper Stone ScissorsCreative Agency
Lucy Jane Brand
Lucy Jane BrandSet Designer
Georges Antoni
Georges AntoniPhotographer
Ribal Hosn
Ribal HosnVideographer
Kirsty Barros
Kirsty BarrosFashion Stylist
Daren Borthwick
Daren BorthwickHair Stylist
Victoria Baron
Victoria BaronMake-up Artist

Tags

woman in puffer jacketpuffer jacketjacketwoman wearing sunglassesblue sunglassessunglasses

Description

This portrait for the FILA China Skyrunner project features a model shot from a low angle against tall urban architecture and a cloudy blue sky. The subject wears a striking color-blocked puffer jacket combining black, blue, white, and red panels, paired with bold blue sunglasses. The composition emphasizes verticality and sportswear design under bright natural daylight.

Style

Vertical, Commercial, Clean, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (40%)
Pure White (30%)
Royal Blue (30%)

Background

Residential Building

Context

Advertising Campaign