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  • ·Perfect Moment Fall 2024 ski campaign editorial
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model wearing black and white geometric ski jacket and leggings with furry boots standing on a snowfield against mountain peaks

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

model in geometric ski jacketgeometric ski jacketski jacketmodel in ski apparelski apparelmodelfurry bootsblack furry bootsski goggles

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model standing outdoors on a snow-covered mountain ridge under a clear blue sky. The model wears matching black and white geometric patterned ski outerwear, including a hooded puffer jacket and fitted trousers, accessorized with bulky black furry boots and dark ski goggles pushed up onto the forehead. Bright orange zippers and trim accent the jacket, with the brand name visible on the waistband. Captured by photographer Petros in Gstaad, Switzerland, the composition is brightly lit by natural sunlight against a backdrop of distant snow-capped peaks and mountain terrain.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Pure White (40%)
Burnt Orange (10%)

Background

Snowfield

Context

Advertising Campaign