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ProjectFall 2024 Ad Campaign
Model in black ski wear holding a large puffy black tote bag against a snowy mountain landscape

Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in black ski wearblack ski wearwoman wearing ski gogglesski gogglesblack puffer tote bagpuffer tote bagblack tote bagtote bagwoman

Description

Captured in the snowy alpine landscape of Gstaad, Switzerland for the Perfect Moment Fall 2024 ad campaign, this striking fashion image features a model styled in a glossy black puffer skirt, matching black turtleneck, ski goggles, and carrying a large oversized quilted black tote bag. The shot was photographed by Petros with creative direction by Jane Gottschalk and styling by Verity Parker, featuring hair by Naoki Komiya and makeup by Ciara O’Shea. Bright natural daylight illuminates the crisp winter setting, highlighting the glossy textures of the technical apparel against the sweeping white snowfields.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (100%)

Background

Snowfield

Context

Advertising Campaign