FILA China Skyrunner 2020
Associated creatives
Tags
Description
This commercial fashion campaign image for FILA China, titled Skyrunner, features two models posed outdoors on a white tiered block structure against a rugged natural stone backdrop. A female model with blonde hair is seated on a lower step, wearing a dark jumpsuit with red accents, red socks, and white trainers. A male model with dark curly hair sits perched on a higher step, wearing a white and black fleece jacket, dark trousers, and black trainers. The scene is lit with bright natural daylight, highlighting the textures of the apparel and the surrounding rocky terrain. Fashion styling is by Kirsty Barros, hair by Daren Borthwick, and make-up by Victoria Baron, captured by videographer Ribal Hosn with creative agency Paper Stone Scissors.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Background
Rocky Coast
Context
Advertising Campaign