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  • ·Perfect Moment Fall 2024 campaign yellow puffer jacket
BrandPerfect Moment
ProjectFall 2024 Ad Campaign
Model in a bright yellow puffer jacket with fur collar and white balaclava outdoors in a snowy landscape for Perfect Moment

Perfect Moment Fall 2024 Ad Campaign 2024

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director
Petros
PetrosPhotographer
Grace Burns
Grace BurnsModels
Lena Werner
Lena WernerModels
Beans Wang
Beans WangModels
Cash Peters
Cash PetersModels
and Louis Baines
and Louis BainesModels
Verity Parker
Verity ParkerStylist
Naoki Komiya
Naoki KomiyaHair
Ciara O’Shea
Ciara O’SheaMakeup
Kin Casting
Kin CastingProduction
Gstaad
GstaadLocation
Switzerland
SwitzerlandLocation

Tags

woman in yellow puffer jacketyellow puffer jacketpuffer jacketwhite balaclavafur collar jacketeast asian womanwoman wearing balaclava

Description

This image from the Perfect Moment Fall 2024 ad campaign features a model standing outdoors against a snowy alpine backdrop in Gstaad, Switzerland. The subject wears a vibrant yellow puffer jacket accented with a plush white fur collar over a matching white balaclava framing the face. Photographed by Petros with styling by Verity Parker, hair by Naoki Komiya, and makeup by Ciara O’Shea, the composition captures an atmospheric winter sports aesthetic. Natural light highlights the textured layers and rich primary colours against the snow-covered pine trees.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Golden Yellow (50%)
Royal Blue (30%)
Cream (20%)

Background

Forest

Context

Advertising Campaign