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Model in a bright yellow puffer jacket with fur collar and white balaclava outdoors in a snowy landscape for Perfect Moment

Perfect Moment Fall 2024 Ad Campaign 2024

About

This image from the Perfect Moment Fall 2024 ad campaign features a model standing outdoors against a snowy alpine backdrop in Gstaad, Switzerland. The subject wears a vibrant yellow puffer jacket accented with a plush white fur collar over a matching white balaclava framing the face. Photographed by Petros with styling by Verity Parker, hair by Naoki Komiya, and makeup by Ciara O’Shea, the composition captures an atmospheric winter sports aesthetic. Natural light highlights the textured layers and rich primary colours against the snow-covered pine trees.

Brand

Perfect Moment

Project

Perfect Moment Fall 2024 Ad Campaign 2024

Keywords

woman in yellow puffer jacketyellow puffer jacketpuffer jacketwhite balaclavafur collar jacketeast asian womanwoman wearing balaclava

Credits

Jane Gottschalk
Perfect Moment Creative Director
Petros
Photographer
Grace Burns
Models
Lena Werner
Models
Beans Wang
Models

Styles

EditorialVerticalWarm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Background

Forest

Context

Advertising Campaign
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