Logo
  • Home
  • ·Media
  • ·Zara Western Codes campaign by Bryan Liston
Brand
Zara
ProjectWESTERN CODES
Close-up black and white portrait of a model with two other models in the background on an urban street, photographed by Bryan Liston for Zara.

Zara WESTERN CODES 2026

Associated creatives

Bryan Liston
Bryan ListonPhotographer
Vanessa Reid
Vanessa ReidFashion Editor/Stylist
Grace Valentine
Grace ValentineModel
Vivienne Rohner
Vivienne RohnerModel

Tags

woman in patterned toppatterned topwomandark neck scarfneck scarfblack and white portrait

Description

This black and white campaign image for Zara's WESTERN CODES project was photographed by Bryan Liston with styling by Vanessa Reid. The composition features a prominent foreground model with a dark neck scarf and patterned top, captured in motion with two additional models blurred in the background on a city street. The shot employs a dynamic perspective with shallow depth of field, natural daylight, and a high-contrast monochrome color grade. The bold typographic overlay of the brand name sits centrally across the frame, reinforcing the commercial campaign aesthetic.