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BrandProenza Schouler
ProjectS/S 2026 Campaign
Model in a black off-the-shoulder top against a plain light studio background for Proenza Schouler

Proenza Schouler S/S 2026 Campaign 2026

Associated creatives

Rachel Scott
Rachel ScottDesigner
Senta Simond
Senta SimondPhotographer
Rachel Scott
Rachel ScottCreative Director
Marika-Ella Ames
Marika-Ella AmesFashion Editor/Stylist
Rana Toofanian
Rana ToofanianArt Director
Dylan Chavles
Dylan ChavlesHair Stylist
Homa Safar
Homa SafarMakeup Artist
Julia Lange
Julia LangeCasting Director
Ada Yeung
Ada YeungManicurist
Caitlin Soetendal
Caitlin SoetendalModel

Tags

woman in black off-the-shoulder topblack off-the-shoulder topoff-the-shoulder topwoman profile portraitfemale model profilewhite woman profilewoman with ponytail

Description

This black and white campaign image for Proenza Schouler was created by photographer Senta Simond as part of the S/S 2026 collection. The portrait features model Caitlin Soetendal turned in profile, wearing an asymmetric off-the-shoulder dark top with patterned detailing. The clean studio backdrop emphasizes the sculptural lines of the fashion styling and soft natural lighting. Additional creative direction was led by Rachel Scott with styling by Marika-Ella Ames.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign