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  • ·SIR. Resort 2024 Swimwear Campaign in Desert
BrandSIR.
ProjectResort 2024 Ad Campaign
Two women in dark swimwear lounge beside a pool overlooking a sunny desert landscape in the SIR. campaign.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

camille roweluma grothetwo women sunbathingtwo womenwomen in swimweardark brown bikinibrown bikinibikinibrown one piece swimsuitone piece swimsuitswimsuit

Description

Captured under bright direct sunlight, models Camille Rowe and Luma Grothe relax beside a minimalist pool for the SIR. Resort 2024 ad campaign photographed by Jennifer Stenglein. One model sits on the edge with her feet submerged in clear turquoise water wearing a dark brown bandeau bikini, while the second model reclines back along the pool coping in a matching dark one-piece swimsuit. The vast backdrop opens onto an arid desert landscape dotted with Joshua trees and distant rugged hills beneath a clear sky.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Hard Light

Industries

Swimwear

Color

Espresso (50%)
Off-Black (50%)

Background

Desert

Context

Advertising Campaign