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  • ·Luma Grothe in White Dress for SIR. Resort 2024
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a white spaghetti-strap ruched dress outdoors against a clear blue sky.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewhite ruched dresswhite dressspaghetti strap dresswhite bustier dressmodel luma grothe

Description

Model Luma Grothe is captured in direct sunlight wearing a white ruched dress with delicate spaghetti straps and a subtle bust cutout. Her dark, textured brunette hair with soft bangs falls naturally over her shoulders. The outdoor setting features a clear blue sky in the upper frame alongside softly blurred foliage in the background. Shot by photographer Jennifer Stenglein for the SIR. Resort 2024 advertising campaign, the composition balances clean warm daylight with rich tonal contrast.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Designer Fashion

Color

Pure White (50%)
Espresso (30%)

Background

Showroom, Clear Sky

Context

Advertising Campaign