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  • ·SIR. Resort 2024 Campaign with Luma Grothe in Desert
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe in a black strapless top, black maxi skirt, and zebra scarf standing in a sunlit arid desert setting.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grotheblack strapless topblack bustierstrapless topblack maxi skirtmaxi skirtlong black skirtblack skirtzebra print scarfprinted neck scarfneck scarf

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 ad campaign, model Luma Grothe poses in an arid desert landscape dotted with dry scrub and Joshua trees. She wears a black strapless corset top paired with a matching low-slung draped maxi skirt and a monochrome printed scarf tied around her neck. Warm, natural golden light illuminates the scene, highlighting the textures of the sun-drenched vegetation and sandy terrain.

Style

Horizontal, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (80%)

Background

Desert

Context

Advertising Campaign