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  • ·SIR. Resort 2024 Ad Campaign with Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing an ombre satin slip dress with arms raised in a sunny desert landscape for SIR Resort 2024.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grotheombre slip dressslip dresssatin slip dresssatin dressorange slip dressombre dresswoman in slip dresswoman posing with arms raisedwoman posing

Description

Model Luma Grothe poses outdoors under an expansive sky with scattered clouds in an arid desert landscape for the SIR. Resort 2024 advertising campaign photographed by Jennifer Stenglein. She wears a sleeveless ombré satin slip dress transitioning through golden yellow, amber, and terracotta tones. Bathed in soft, direct natural sunlight, she poses with her arms raised overhead against a background of dry desert brush.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Amber (50%)
Caramel (40%)

Background

Desert

Context

Advertising Campaign