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  • ·SIR. Resort 2024 Luma Grothe Desert Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe walks outdoors in a patterned red and pale blue slip dress across a desert landscape at golden hour.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothepatterned slip dressabstract slip dressprinted maxi dressspaghetti strap dressslip dressmaxi dress

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 ad campaign, model Luma Grothe strides forward across an arid desert plateau. She wears a full-length spaghetti-strap slip dress featuring a bold abstract curved pattern in rust red and soft blue-grey. The low-angled golden hour sun illuminates the dry terrain from behind, creating warm rim lighting against a vast backdrop of distant mountain ridges and sparse desert vegetation.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Rust (50%)
Powder Blue (50%)

Background

Desert

Context

Advertising Campaign