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Camille Rowe and Luma Grothe lounging in dark brown swimwear by a pool in an arid desert landscape.

SIR. Resort 2024 Ad Campaign 2023

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Description

Models Camille Rowe and Luma Grothe recline along the edge of a minimalist concrete pool in a sun-drenched desert environment for the SIR. Resort 2024 advertising campaign. One model rests on her stomach wearing a dark chocolate brown two-piece string bikini, looking across at the second model, who lies back in a matching brown one-piece swimsuit. The arid background features desert scrub, sandy terrain, and distant Joshua trees beneath bright, natural sunlight, styled by Freddie Fredericks with photography by Jennifer Stenglein.