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  • ·SIR. Resort 2024 Desert Pool Swimwear Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Camille Rowe and Luma Grothe lounging in dark brown swimwear by a pool in an arid desert landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

camille roweluma grothetwo women in swimweartwo womenwomen in swimwearbrown bikinibrown swimsuitdark brown swimwearone piece swimsuitstring bikini

Description

Models Camille Rowe and Luma Grothe recline along the edge of a minimalist concrete pool in a sun-drenched desert environment for the SIR. Resort 2024 advertising campaign. One model rests on her stomach wearing a dark chocolate brown two-piece string bikini, looking across at the second model, who lies back in a matching brown one-piece swimsuit. The arid background features desert scrub, sandy terrain, and distant Joshua trees beneath bright, natural sunlight, styled by Freddie Fredericks with photography by Jennifer Stenglein.

Style

Horizontal, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Swimwear

Color

Espresso (100%)

Background

Desert

Context

Advertising Campaign