SIR. Resort 2024 Ad Campaign 2023

Description

Captured by photographer Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote, this campaign image for fashion brand SIR. features two women posing with a vintage white convertible car on a sunlit desert dirt road. The foreground model wears a blue top and a patterned red and blue skirt while leaning against the rear of the car, with a second model seated inside the open vehicle. The sun-drenched outdoor scene is styled by Freddie Fredericks with hair by Miranda Widlund, presenting a relaxed yet polished aesthetic.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign