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  • ·SIR. Resort 2024 Ad Campaign in Desert Road
BrandSIR.
ProjectResort 2024 Ad Campaign
Two women in western-inspired casualwear walking along a dirt road near a vintage convertible car in a desert landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

two women walkingtwo womenwomen walkingluma grothecamille roweblack cowboy hatcowboy hatwhite tank toptank topwide leg jeansdenim jeansvintage convertible carvintage carconvertible car

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 advertising campaign, models Camille Rowe and Luma Grothe walk along a sunlit desert dirt road. In the foreground, one model wears a white tank top, relaxed denim jeans, a black cowboy hat, and a neck scarf, while the other walks alongside wearing a blue top, patterned trousers, and holding a straw hat behind her back. A vintage white convertible is parked in the mid-ground against an arid landscape featuring telephone poles and a prominent Joshua tree under natural warm daylight.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (30%)
Denim (30%)
Jet Black (20%)

Background

Desert

Context

Advertising Campaign