Logo
  • Home
  • ·Media
  • ·SIR. Resort 2024 Campaign with Vintage Convertible
BrandSIR.
ProjectResort 2024 Ad Campaign
Camille Rowe and Luma Grothe wearing cowboy hats fist bumping across a vintage convertible on a sunny desert road.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

camille roweluma grothetwo women fist bumpingtwo womenwomen in cowboy hatsvintage convertible carvintage convertiblewhite convertibleclassic carblack cowboy hatcowboy hatstraw cowboy hatstraw hatwhite tank topblue t shirt

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 Ad Campaign, models Camille Rowe and Luma Grothe lean over a vintage white convertible on a sandy desert road to fist bump. On the left, a model in a black cowboy hat and white tank top rests against the vehicle frame, reaching toward her companion on the right who wears a woven straw cowboy hat, sunglasses, and a soft blue t-shirt. The scene is illuminated by warm, direct natural sunlight highlighting the classic car interior and arid, scrub-filled desert background under creative direction by Nikki Campbell and Sophie Coote.

Style

Horizontal, Commercial, playful, Warm, Nostalgic

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (40%)
Sky Blue (30%)
Jet Black (30%)

Background

Desert

Context

Advertising Campaign