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  • ·SIR. Resort 2024 Campaign Featuring Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a white bustier slip dress standing outdoors in sunlight against tree trunks and a blue sky.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewoman in white dresswhite bustier dresswhite slip dresswhite dresswhite linen dresswoman posing in sunlight

Description

Model Luma Grothe poses in direct sunlight during the SIR. Resort 2024 advertising campaign shot by photographer Jennifer Stenglein. She wears a white linen underwire midi dress with ruched cups, tilting her head upward with eyes closed and hands resting behind her neck. The setting features out-of-focus desert trees against a clear blue daytime sky. Warm natural light creates sharp shadows across her neck and collarbone.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (60%)
Off-Black (20%)

Background

Clear Sky

Context

Advertising Campaign