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  • ·SIR. Resort 2024 Campaign Beaded Waist Detail
BrandSIR.
ProjectResort 2024 Ad Campaign
Close-up of a model's midriff wearing a draped green and blue wrap garment and a delicate beaded waist cord in sunlight.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

beaded waist cordwaist cordbelly chaindraped green skirtgreen wrap topdraped fabricmodel midriff

Description

A close-up vertical shot focusing on the midriff of a model wearing a two-piece draped resort garment in shades of jade green and ocean blue. A thin blue and green cord sits around the waist, accented with small red and metallic beads. Bright natural sunlight casts distinct diagonal shadows across the skin and folds of the fabric against an out-of-focus backdrop.

Style

Vertical, Commercial, Warm

Techniques

Hard Light

Industries

Designer Fashion

Color

Sage (60%)
Petrol Blue (30%)

Background

Clear Sky

Context

Advertising Campaign