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  • ·Luma Grothe for SIR. Resort 2024 Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing an orange and white printed scarf dress while seated on a white daybed in a desert landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewoman in printed scarf dressprinted scarf dressscarf dresshalter mini dressorange and white dresswhite outdoor daybedoutdoor daybeddaybed

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 Ad Campaign, model Luma Grothe sits barefoot on a sleek white outdoor daybed. She wears a vibrant orange, red, and white patterned scarf-style halter mini dress styled by Freddie Fredericks. Behind her, a low stone plunge pool sits on an open sand patio next to a potted cactus, with a sprawling arid desert valley and rugged mountains stretching beneath a soft, cloud-filled sky under natural daylight.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Scarlet (50%)
Pure White (40%)

Background

Desert

Context

Advertising Campaign