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  • ·SIR. Resort 2024 Printed Slip Dress Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe posing in a burgundy and pale blue printed slip dress on a desert hillside at sunset.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewoman in printed slip dressprinted slip dressburgundy slip dressslip dressspaghetti strap dress

Description

Model Luma Grothe poses on a desert hillside wearing a floor-length slip dress featuring an abstract organic print in burgundy, pale blue, and dark teal. The scene is illuminated by direct golden hour backlighting, creating a glowing rim light through her hair and over the dry landscape behind her. Photographed by Jennifer Stenglein for the SIR. Resort 2024 advertising campaign, styled by Freddie Fredericks with creative direction by Nikki Campbell and Sophie Coote.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Burgundy (60%)
Powder Blue (40%)

Background

Desert

Context

Advertising Campaign