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  • ·SIR. Resort 2024 Campaign with Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a green and blue knit top resting on a white wall by an outdoor pool in a sunlit desert setting.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewoman in green and blue knit topgreen and blue knit topknit topgreen knit topblue knit topwoman leaning on wallwoman lounging poolside

Description

Model Luma Grothe reclines across a white stone ledge beside an outdoor pool for the SIR. Resort 2024 campaign. She wears a sleeveless green and blue knit top, styled with a tousled topknot and wispy bangs. Direct natural sunlight casts sharp, graphic shadows across the wall against an arid desert background.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Emerald (50%)
Cobalt (30%)

Background

Outdoor Pool

Context

Advertising Campaign