Logo
  • Home
  • ·Media
  • ·SIR. Resort 2024 Floral Halter Dress & Cowboy Hat Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Model wearing a dark brown cowboy hat and a warm-toned floral halter dress outdoors in a sunlit desert setting.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothefloral halter dressfloral dresshalter dressbrown cowboy hatcowboy hatwestern hat

Description

Model Luma Grothe is captured in bright daylight for the SIR. Resort 2024 advertising campaign. She is styled in a cream-colored halter dress decorated with terracotta and rust botanical floral motifs, paired with a dark brown felt cowboy hat. The outdoor environment consists of a dry, sandy desert landscape with soft-focus foliage in the background under natural sunlight.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (40%)
Terracotta (30%)
Espresso (30%)

Background

Desert

Context

Advertising Campaign