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  • ·SIR. Resort 2024 Ad Campaign Fashion Editorial
BrandSIR.
ProjectResort 2024 Ad Campaign
Two models in red and white resort wear posing outdoors near a swimming pool against a desert mountain landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

two female models posingfemale modelstwo womenred and white resort wearred and white dressred and white bikiniresort wear

Description

This fashion editorial image for the SIR. Resort 2024 ad campaign was photographed by Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote, styling by Freddie Fredericks, and hair by Miranda Widlund. The scene features models Camille Row and Luma Grothe posing outdoors near a swimming pool against an arid desert and mountain landscape under a bright sky. The models wear coordinated red and white patterned resort apparel, including a patterned bikini and matching wrap skirt on the left, and a vibrant printed wrap dress on the right. Natural daylight illuminates the warm, sun-drenched setting, capturing a relaxed yet polished aesthetic.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Crimson (50%)

Background

Mountain

Context

Advertising Campaign