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  • ·SIR. Resort 2024 Desert Campaign with Cadillac
BrandSIR.
ProjectResort 2024 Ad Campaign
Camille Rowe and Luma Grothe wearing cowboy hats while leaning against a white vintage convertible car in a desert setting.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

camille roweluma grothewoman wearing cowboy hatstraw cowboy hatcowboy hatblack fedora hatwhite tank topblue denim shortsdenim cutoffsblue t shirtpatterned wrap skirtred sarongwhite convertible carvintage cadillacclassic car

Description

Models Camille Rowe and Luma Grothe lean against the front of a white vintage Cadillac convertible on an open desert road for the SIR. Resort 2024 advertising campaign photographed by Jennifer Stenglein. Grothe wears a wide-brimmed black hat, a white ribbed tank top, blue denim cutoffs, and a green neckerchief tied at her throat. Rowe is styled in a woven straw cowboy hat, dark sunglasses, a short-sleeve baby blue t-shirt, and a red patterned wrap skirt. The scene is illuminated by harsh, direct sunlight casting crisp diagonal shadows across the car hood against an arid desert terrain.

Style

Horizontal, Commercial, Warm, Retro

Techniques

Hard Light

Industries

Designer Fashion

Color

Pure White (30%)
Sky Blue (30%)
Scarlet (20%)

Background

Desert

Context

Advertising Campaign