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  • ·SIR. Resort 2024 Desert Campaign Shot by Jennifer Stenglein
BrandSIR.
ProjectResort 2024 Ad Campaign
Model overlooking a desert valley wearing a red and white slit dress, black boots, and holding a straw cowboy hat.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

woman in red patterned dresswoman in red dressred printed slit dressred slit dressslit maxi dressblack cowboy bootscowboy bootsstraw cowboy hatstraw hatwoman holding hat

Description

A fashion campaign photograph captured under natural daylight in an expansive desert landscape. A model stands atop a sandy ridge with her back turned, holding a straw cowboy hat above her head. She wears a flowy red and white printed maxi dress featuring a high side slit, paired with black mid-calf cowboy boots. In the background, scattered Joshua trees dot the arid terrain leading to rolling desert hills and distant mountain ridges beneath a pale blue sky.

Style

Horizontal, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Coral Red (40%)
Off-White (40%)
Jet Black (20%)

Background

Desert

Context

Advertising Campaign