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  • ·SIR. Resort 2024 Campaign with Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe in a white halter dress, cowboy hat, and boots leaning against a rusty vintage car in a desert setting.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewhite halter dresswhite mini dresshalter mini dresswhite dressblack cowboy hatcowboy hatwestern bootscowboy bootsvintage carrusty carclassic car

Description

Luma Grothe poses outdoors against the rusted side panel of an abandoned vintage car in an arid desert environment. She wears a fitted white halter mini dress paired with a dark western cowboy hat and patterned knee-high cowboy boots. Natural desert sunlight illuminates the scene against a pale blue sky scattered with light clouds.

Style

Vertical, Commercial, Earthy, Nostalgic

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (50%)
Off-Black (30%)

Background

Desert

Context

Advertising Campaign