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  • ·SIR. Resort 2024 Campaign Featuring Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a white halter top against a pale wall with a mirror reflection in the background.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothemodel luma grothewhite halter topwhite halterhalter topcream linen crop toplinen halter topcrop top

Description

Model Luma Grothe poses for the SIR. Resort 2024 advertising campaign, photographed by Jennifer Stenglein. She wears a plunging cream linen halter top, looking directly toward the camera with textured, wavy brunette hair and bangs. A rounded mirror on a minimalist white stucco wall behind her reflects the back of her head and warm outdoor light. Direct sunlight illuminates the frame, accentuating clean architectural forms and delicate garment textures.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Espresso (40%)

Context

Advertising Campaign