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  • ·SIR. Resort 2024 Ad Campaign with Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a white tailored blazer dress with crochet side detail in a sunny desert landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewhite blazer dressblazer dresswhite tailored blazerwhite blazercrochet cutout dresscrochet detail

Description

Captured by photographer Jennifer Stenglein for the SIR. Resort 2024 advertising campaign, model Luma Grothe poses outdoors in a sunlit desert setting. She wears an off-white structured blazer dress featuring notched lapels, long sleeves, and a distinctive round crochet cutout detail on the side waist. Natural direct sunlight illuminates the model against a clear blue sky and arid terrain dotted with Joshua trees and low architecture.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (80%)

Background

Desert

Context

Advertising Campaign