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  • ·SIR. Resort 2024 Green Cutout Maxi Dress Campaign
BrandSIR.
ProjectResort 2024 Ad Campaign
Model posing barefoot in a long sage green cutout maxi dress beside a Joshua tree in an open desert landscape.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

woman in green dressgreen cutout maxi dressgreen maxi dressknit maxi dresssleeveless maxi dressside cutout dressjoshua treedesert landscape

Description

A full-length fashion campaign portrait for SIR. Resort 2024, photographed by Jennifer Stenglein under soft natural desert daylight. Model Luma Grothe poses barefoot on sand wearing a sleeveless sage green knit maxi dress featuring dark trim along the scoop neckline and a circular side waist cutout. In the immediate background, a solitary Joshua tree rises behind her against arid brush and distant desert plateaus beneath a pale, overcast sky.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Sage (70%)
Espresso (20%)

Background

Desert

Context

Advertising Campaign