BrandSIR.
ProjectResort 2024 Ad Campaign

SIR. Resort 2024 Ad Campaign 2023
Associated creatives
Tags
Description
Two women stand in a turquoise outdoor swimming pool wearing minimalist black two-piece string bikinis under direct, hard sunlight. One model faces backward while entering the water, while the other leans back against the white pool ledge with her head tilted upward toward the sun. The scene features slicked-back wet hair and wet skin, framed against a dry, sun-baked landscape in the distant background.
Style
Vertical, Commercial, Warm, Earthy
Techniques
Natural light
Industries
Swimwear
Color
Jet Black (90%)
Background
Outdoor Pool
Context
Advertising Campaign




