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  • ·SIR. Resort 2024 Campaign White Dress in Desert
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a white ruched slip dress and dark cowboy hat standing in a desert landscape with Joshua trees.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothewhite ruched dresswhite dresswhite maxi dressruched slip dresscowboy hatbrown cowboy hatwestern hat

Description

Model Luma Grothe stands in a sunlit desert landscape surrounded by Joshua trees for the SIR. Resort 2024 campaign, photographed by Jennifer Stenglein. She wears a floor-length white ruched linen dress with delicate spaghetti straps, a structured sweetheart bustier, and a small chest cut-out detail, paired with a dark brown felt cowboy hat. The composition features sharp direct sunlight casting a defined shadow across the dry, arid terrain under a clear blue sky.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (70%)
Espresso (30%)

Background

Desert

Context

Advertising Campaign