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  • ·SIR. Resort 2024 Campaign with Luma Grothe
BrandSIR.
ProjectResort 2024 Ad Campaign
Model Luma Grothe wearing a draped green and blue sleeveless crop top against a clear blue sky.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

luma grothemodel luma grothewoman wearing crop topgreen draped crop topdraped crop topgreen crop topsleeveless topbeaded waist cordbelly chain

Description

Fashion model Luma Grothe poses outdoors against a vivid blue sky for the SIR. Resort 2024 ad campaign photographed by Jennifer Stenglein. She wears a sleeveless, asymmetric draped crop top featuring color-blocked panels of bright green and teal blue fabric. A delicate beaded cord wraps around her exposed waist. Her dark brown hair is styled in a textured, windblown updo with bangs framing her face in bright direct natural sunlight.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Emerald (60%)
Teal (30%)

Background

Showroom, Clear Sky

Context

Advertising Campaign