BrandSIR.
ProjectResort 2024 Ad Campaign

SIR. Resort 2024 Ad Campaign 2023
Associated creatives
Tags
Description
This image from the SIR. Resort 2024 ad campaign features models Camille Rowe and Luma Grothe wearing black bikinis against an arid landscape and blue sky. Photographed by Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote, the composition employs natural daylight to highlight the swimwear and textures. The styling is minimal, focusing on the two models posing outdoors with their arms raised. The visual approach utilizes a horizontal framing style with natural lighting.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black (100%)
Background
Clear Sky
Context
Advertising Campaign




