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  • ·SIR. Resort 2024 Ad Campaign White Blazer Detail
BrandSIR.
ProjectResort 2024 Ad Campaign
Close-up of a white blazer featuring a crochet cutout panel, worn outdoors under bright sunlight.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

white blazerwhite jacketcrochet cutout blazercrochet paneltailored jacket

Description

This detailed visual from the SIR. Resort 2024 ad campaign, photographed by Jennifer Stenglein and styled by Freddie Fredericks, highlights a tailored white blazer with a distinctive circular crochet cutout panel on the side. The garment features textured white buttons and crisp lines, captured under bright natural sunlight outdoors. The composition focuses tightly on the tactile fabric interplay between smooth tailored suiting and open-work crochet craftsmanship.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Beige (30%)

Context

Advertising Campaign