Brand
ProjectResort 2024 Ad Campaign

SIR. Resort 2024 Ad Campaign 2023
Associated creatives
Tags
Description
This image is part of the Resort 2024 Ad Campaign for fashion brand SIR., with creative direction by Nikki Campbell and Sophie Coote. Photographed by Jennifer Stenglein with styling by Freddie Fredericks, the scene features a female model dancing outdoors in a dry desert terrain. She wears a black one-piece swimsuit with cutout details, paired with a black cowboy hat and tall black boots. The composition captures natural daylight in an arid environment with sparse vegetation and hills in the background.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Natural light
Industries
Swimwear
Color
Jet Black (70%)
Camel (30%)
Background
Desert
Context
Advertising Campaign




