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  • ·SIR. Resort 2024 Campaign Desert Editorial
BrandSIR.
ProjectResort 2024 Ad Campaign
Model wearing a white dress and black cowboy hat running through a desert landscape with Joshua trees.

SIR. Resort 2024 Ad Campaign 2023

Associated creatives

Nikki Campbell and Sophie Coote
Nikki Campbell and Sophie CooteSIR. Creative Directors
Jennifer Stenglein
Jennifer StengleinPhotographer
Ribal Hosn
Ribal HosnFilm Director
Camille Row and Luma Grothe
Camille Row and Luma GrotheModels
Freddie Fredericks
Freddie FredericksStylist
Miranda Widlund
Miranda WidlundHair
Jasmine Abdallaoui
Jasmine AbdallaouiMakeup
Ari Kwasner-Catsi
Ari Kwasner-CatsiCamera Crew
Claudia Minnett
Claudia MinnettCrew

Tags

woman in white dress runningwhite dresswoman runningblack cowboy hatcowboy hatwoman in cowboy hat

Description

This editorial image from the SIR. Resort 2024 ad campaign features a model captured mid-stride running through an arid desert landscape populated by Joshua trees. Photographed by Jennifer Stenglein with creative direction by Nikki Campbell and Sophie Coote, the model wears a long white slip dress paired with a dark cowboy hat. The natural outdoor lighting casts long shadows across the sandy ground, emphasizing the raw, dynamic energy of the scene. Styled by Freddie Fredericks with hair by Miranda Widlund, the composition combines desert terrain with high-fashion apparel.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Desert

Context

Advertising Campaign