Resort 2024 Ad Campaign 2023

Description

This vertical fashion campaign image features two female models posing outdoors against a desert landscape with distinctive trees and a clear blue sky. Photographed by Jennifer Stenglein with styling by Freddie Fredericks, the campaign showcases contemporary black apparel with clean lines. The composition uses natural daylight and depth of field, with one model partially visible in the blurred foreground and the second model sharply focused in the midground wearing a black strapless top and matching skirt. Hair is styled naturally with soft waves by Miranda Widlund, complementing the understated aesthetic of the Resort 2024 collection by SIR. Creative Directors Nikki Campbell and Sophie Coote.

Style

Editorial, Vertical, Clean, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign