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  • ·Loewe Pre-Spring 2024 campaign image featuring Rachel Jones
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Rachel Jones seated wearing an olive fur collar coat and holding a green quilted handbag against a white cutout background

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

Rachel Jonesblack woman seatedblack womanwoman seatedolive fur collar coatfur collar coatfur coatgreen quilted handbagquilted handbaggreen handbagblue jeans

Description

This portrait for the Loewe Pre-Spring 2024 ad campaign features artist Rachel Jones seated in a brown leather-backed chair against a stark white cutout backdrop. Photographed by Juergen Teller, she wears a beige coat with a voluminous olive fur collar over a white button-down shirt and blue jeans. She holds a quilted green leather handbag across her lap and displays statement rings on her fingers. The composition is presented vertically with bold black typography reading Loewe across the top edge.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Forest Green (40%)
Camel (30%)
Denim (30%)

Background

White Seamless

Context

Advertising Campaign