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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Greta Lee wearing a yellow hoodie and purple fuzzy shoes seated on a patterned sofa for Loewe Pre-Spring 2024 campaign

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

greta leegreta lee seatedwoman seated on sofayellow hoodieyellow hooded tophoodiepurple fuzzy slippersfuzzy slippersslippersblack leather handbagblack handbaghandbag

Description

For the Loewe Pre-Spring 2024 ad campaign, photographer Juergen Teller captures actress Greta Lee seated on a grey patterned sofa. She wears a yellow hooded top, oversized purple fuzzy slippers, and holds a black leather handbag. The campaign features distinct art direction by creative director Jonathan Anderson with styling by Benjamin Bruno.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Violet (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign