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  • ·Loewe Pre-Spring 2024 Campaign Featuring Taeyong
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Taeyong wearing embellished sunglasses and a blue knit sweater holding a green leather Loewe handbag.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

taeyongtaeyong loewetaeyong posingeast asian mangreen leather handbaggreen handbagleather handbaghandbagblue knit sweaterblue sweaterknit sweatercrystal sunglassesembellished sunglassessunglasses

Description

Taeyong appears in the Loewe Pre-Spring 2024 advertising campaign photographed by Juergen Teller and styled by Benjamin Bruno under the creative direction of Jonathan Anderson. The composition centers on Taeyong holding a slouchy dark green leather handbag by its top handle. He is dressed in an oversized powder blue textured knit sweater paired with silver crystal-embellished rectangular sunglasses. The image employs a cutout collage format with irregular edges set against a dark textured ground and bordered in white. Prominent white Loewe lettering spans the upper frame above the subject.

Style

Vertical, Commercial, Graphic, Layered

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Powder Blue (50%)
Forest Green (30%)

Background

Textured Backdrop

Context

Advertising Campaign