Loewe Pre-Spring 2024 Ad Campaign 2023

Description

This vertical campaign image for the Loewe Pre-Spring 2024 ad campaign features renowned British actress Dame Maggie Smith photographed by Juergen Teller. She is shown from the chest up, wearing a dark navy satin blouse and holding a large geometric tan leather tote bag with structural panels. The subject is partially cut out against a white background on one side, revealing a red brick wall texture behind the figure. Bold black typographic branding for Loewe appears across the top of the frame. The lighting is direct and unvarnished, characteristic of Teller's signature documentary style, highlighting the candid expression and natural textures of the subject.

Style

Editorial, Vertical, Desaturated, Raw

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Residential Building

Context

Advertising Campaign