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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Fei Fei Sun wearing a brown textured suit and holding a tan leather bucket bag beside a blue-tiled pool in a torn cutout style.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

fei fei sunfei fei sun loewebrown denim suitbrown suitdenim suitbrown blazerbrown trouserstan leather bucket bagtan leather bagleather bucket bagbucket bag

Description

Fei Fei Sun poses standing against the edge of an empty outdoor pool lined with blue mosaic tiles for the Loewe Pre-Spring 2024 advertising campaign. She is dressed in a tailored brown acid-wash denim suit comprising a single-breasted blazer and matching wide-leg trousers, styled with statement rings and holding a smooth tan leather bucket bag accented with spherical gold hardware. The photograph, captured by Juergen Teller, features high-contrast direct flash lighting and is presented with a torn-edge collage cutout effect against a clean white backdrop.

Style

Vertical, Commercial, Raw

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Camel (20%)

Background

Outdoor Pool

Context

Advertising Campaign