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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Dakota Fanning holding a large dark leather handbag wearing an olive textured top and blue denim jeans against a plain wall.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

dakota fanningdakota fanning holding handbagwoman holding dark leather handbagwoman in olive sweaterdark leather handbagleather handbaghandbagolive textured sweatertextured sweatersweaterblue denim jeansdenim jeansjeans

Description

Actress Dakota Fanning is captured by photographer Juergen Teller for Loewe's Pre-Spring 2024 ad campaign. She is featured waist-up against a neutral wall, wearing a tactile olive-green textured sweater and blue denim jeans. She holds a large, slouchy dark brown leather shoulder bag featuring a metallic chain handle detail. Her look is accented by chunky rings on her fingers, with her long blonde hair framing her face. The image employs natural lighting and a direct, candid editorial style typical of Teller's photography.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Olive (50%)
Denim (30%)
Chocolate (20%)

Background

Textured Backdrop

Context

Advertising Campaign