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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Yellow Loewe tote bag with branded straps hanging against the underside of an open yellow and white striped parasol.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

yellow tote bagyellow totetote bagyellow bagloewe tote bagloewe bagdesigner tote bagbranded tote bag

Description

A vibrant yellow Loewe tote bag is captured front and center against the graphic underside of an open yellow and white striped sun parasol. The lightweight bag features matching yellow top handles and longer shoulder straps printed with clean white uppercase Loewe branding. White spokes and the central post of the umbrella radiate outwards, framing the accessory in a symmetrical, high-contrast composition. Photographed by Juergen Teller for the Loewe Pre-Spring 2024 advertising campaign under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, playful, Saturated, Graphic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Lemon (80%)
Pure White (20%)

Background

Geometric Pattern

Context

Advertising Campaign