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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
A hand with green fingernails rests on a dark green quilted leather Loewe handbag with a gold anagram logo against a brown surface.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

dark green handbaggreen leather handbagquilted leather handbaggreen bagleather handbaghand with green nailsgreen nail polishgreen manicure

Description

A close-up commercial photograph from Loewe's Pre-Spring 2024 advertising campaign photographed by Juergen Teller. A hand featuring vibrant green nail polish rests atop a dark green quilted leather handbag accented with a polished gold-tone anagram emblem and chain. The subject wears an olive textured coat above the bag, set against a warm brown ribbed leather backdrop under direct flash lighting.

Style

Vertical, Commercial, Tactile

Techniques

Flash

Industries

Bags & Accessories

Color

Forest Green (60%)
Olive (30%)

Context

Advertising Campaign