BrandLoewe
ProjectPre-Spring 2024 Ad Campaign

Loewe Pre-Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
Actress Dakota Fanning stars in the Loewe Pre-Spring 2024 advertising campaign photographed by Juergen Teller under the creative direction of Jonathan Anderson. Seated upright in a vintage-style dark floral upholstered armchair, she models a textured olive-green shaggy knit sweater paired with relaxed wide-leg denim jeans and purple fleece mules. In her left hand, she holds a black leather Loewe Squeeze bag featuring ruched detailing and a gold-tone chain strap. The shot utilizes direct flash photography against a neutral beige wall, framed with a torn paper collage effect at the base.
Style
Vertical, Commercial, Raw
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Olive (30%)
Denim (30%)
Jet Black (20%)
Background
Coloured Seamless
Context
Advertising Campaign



