Logo
  • Home
  • ·Media
  • ·Josh O'Connor in Loewe Pre-Spring 2024 Campaign by Juergen Teller
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Josh O'Connor wrapped in a brown Loewe anagram blanket while seated barefoot in a floral armchair against a white background.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

josh o'connoractor josh o'connorman wrapped in blanketseated manloewe anagram blanketanagram blanketfringed blanketwool blanket

Description

Josh O'Connor appears in the Loewe Pre-Spring 2024 advertising campaign, creative directed by Jonathan Anderson and photographed by Juergen Teller. The actor sits barefoot in an upholstered vintage floral wingback armchair, wrapped tightly in a camel-brown and off-white Loewe anagram fringed blanket. Captured with direct flash lighting, the subject is rendered as a torn cutout silhouette against a solid white background with prominent campaign typography.

Style

Vertical, Commercial, Graphic

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Camel (50%)
Off-White (30%)

Background

White Seamless, Residential Building

Context

Advertising Campaign