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Josh O'Connor wrapped in a brown Loewe anagram blanket while seated barefoot in a floral armchair against a white background.

Loewe Pre-Spring 2024 Ad Campaign 2023

About

Josh O'Connor appears in the Loewe Pre-Spring 2024 advertising campaign, creative directed by Jonathan Anderson and photographed by Juergen Teller. The actor sits barefoot in an upholstered vintage floral wingback armchair, wrapped tightly in a camel-brown and off-white Loewe anagram fringed blanket. Captured with direct flash lighting, the subject is rendered as a torn cutout silhouette against a solid white background with prominent campaign typography.

Brand

Loewe

Project

Loewe Pre-Spring 2024 Ad Campaign 2023

Keywords

josh o'connoractor josh o'connorman wrapped in blanketseated manloewe anagram blanketanagram blanketfringed blanketwool blanket

Credits

Jonathan Anderson
Loewe Creative Director
Juergen Teller
Photographer
Laura Holmes of Holmes Production
Producer
Maggie Smith
Models
Dakota Fanning
Models

Styles

VerticalCommercialGraphic

Techniques

Flash

Industries

Luxury Fashion Houses

Background

White Seamless
Residential Building

Context

Advertising Campaign
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