Brand
ProjectPre-Spring 2024 Ad Campaign

Loewe Pre-Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
Josh O'Connor appears in the Loewe Pre-Spring 2024 advertising campaign, creative directed by Jonathan Anderson and photographed by Juergen Teller. The actor sits barefoot in an upholstered vintage floral wingback armchair, wrapped tightly in a camel-brown and off-white Loewe anagram fringed blanket. Captured with direct flash lighting, the subject is rendered as a torn cutout silhouette against a solid white background with prominent campaign typography.



